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After trying hundreds of different beauty products and struggling with adverse effects on her own skin, founder Eunhee Joo decided to produce her own line of cosmetics using transformational, but natural ingredients to formulate products that would treat every skin type. The award-winning brand Caolion helped position Ms. Joo as a beauty leader pushing industry boundaries and creating new ideas that address the importance of pore care and health. JJ Young by Caolion Lab was created on the principles of Caolion, but customized for the younger generations. The brand sticks true to its convictions of not testing on animals, avoiding harsh chemicals, and sourcing the purest ingredients from around the world for ultimate pore care. Designed as an effortless approach to skincare, the line of pore focused beauty products treat and protect the skin. “Every skin problem starts from the pores,” explains Ms. Joo. “Acne, dull skin tone, and loss of firmness are all caused by sagging pores that are filled with impurities. Our products prevent these issues by eliminating impurities and controlling sebum secretion to keep pores clear for oxygen to flow freely but tight enough so they won’t show.” As K-beauty has swept America for its innovative skincare full of high-powered ingredients; Caolion, Korea’s leader in pore care, is now bringing their full suite of products state-side with its signature line: JJ Young by Caolion Lab. Developed to help maintain a carefree glow, JJ Young was created as an approachable, fun, and youthful brand to help individuals discover and appreciate their own natural beauty.